What are the benefits of cleaning technical devices?
|Maintains peak performance in the field. Equipment works the first time, every time.|
|Reduce the damage caused by the use of unapproved products. Many consumer and industrial-grade cleaning and disinfecting products will damage displays, touchscreens, keypad legends, seals, and plastics.|
|Reduce warranty claims and depot repairs. Dirt and grime build up inside and out on technical devices causing them to fail, frustrating users.|
|Reduce service technician involvement. Fewer failures = fewer repair & maintenance calls.|
|Reduce spare parts costs. One OEM found 87% of their “failed” devices were “recovered” in the depot just by a thorough cleaning|
|Reduce help desk calls. Fewer failures or “poor performance” compliant calls received.|
|Revenue opportunities. Cleaning consumables can be sold along with maintenance agreements to generate new sources of revenue and to help ensure customer loyalty.|
|Brand protection. When equipment fails to work, or works poorly, this directly translates to brand damage for the OEM. If your equipment is implicated in transmitting a disease that damage can be catastrophic. Protect your customers, your staff, and brand by encouraging and enabling on-going cleaning and disinfecting with your approved products.|
|Provide a total solution. Providing cleaning products and services is a natural extension of a hardware sale and helps maintain a long-term customer satisfaction mindset.|
Why an OEM works with KIC
TECHNOLOGY CLEANING EXPERTISE
For over 20 years, KIC engineers have been working in partnership with equipment manufacturers to thoroughly understand the unique cleaning requirements of each model. Utilizing patented design elements, such as Waffletechnology™, KIC engineers create cleaning products that are thorough, work quickly, and will not damage sensitive lenses and sensors or other internal components. We offer different cleaning agents to address unique customer environments (such as high-grease, currency oils, print media adhesives, printer inks, etc.) often seen in ATM’s, cash handlers, printers, credit card readers, kiosks, point of sale systems.
IN-HOUSE ENGINEERING AND ON-SITE MANUFACTURING
KIC engineers usually work with your equipment directly in our labs to prototype and fine-tune our products. We then specify materials and often produce our own finished products. This gives our engineers immediate and on-going feedback to ensure new offers are working as intended.
FLEXIBLE GO-TO-MARKET MODEL
KIC are currently working with OEM’s in several go-to-market models. Some OEM’s prefer to white-label KIC products and handling all the marketing and sales themselves. Others work with co-branded offerings both teams can take to market. Other OEM’s simply recommend KIC products and the specific SKU’s designed for their models. KIC is flexible and happy to review the pros and cons of each GTM approach.
KIC is actively engaging and educating customers in retail, restaurants, quick service shops, banking, and transportation and logistics, about the need for technical cleaning and the need to use technology-safe products. Industry associations such as National Retail Federation, National Association of Convenience Stores, National Restaurant Association, and the ATM Industry Association are also providing educational content on cleaning to their members. KIC is eager to work in cooperation with OEM marketing teams to supplement your on-going customer communications on this topic as well.
KIC works closely with OEM’s to develop the detailed step-by-step cleaning protocols to be followed. KIC can provide supporting images and artwork you can use in manuals and online resources. KIC can help design instructional guides, videos, best practice guides, and Standard Operating Practice maps.
GLOBAL DISTRIBUTION CAPABILITIES
KIC are happy to work with OEM’s and customers to arrange global distribution from large depot delivery through to store-by-store rollouts, to as many locations as needed for optimal customer convenience. We’re flexible and work as partners in fulfillment.
A new attractive option for OEMs is to sign customers up for subscription (Monthly, Quarterly) shipments to replenish cleaning consumables. Once the agreement is signed and instructions to KIC are confirmed, you can relax, and we’ll do the rest. You’ll enjoy recurring revenue without continuing sales efforts.